Convaincre par le jeu

" With over 30 years of combined success in marketing, advertising, game research, and design, Persuasive Games is the natural choice of leading advocacy groups and lifestyle brands who want to communicate effectively through electronic games. Our games influence players to take action through gameplay. Games communicate differently than other media ; they not only deliver messages, but also simulate experiences. While often thought to be just a leisure activity, games can also become rhetorical tools... "